Welcome to my blog

Hello,
My name is Katie. This blog shows the creation of my A2 media Course work. I have created a Pop music video for Taylor Swift - If this was a movie showing a girl looking back on her past relationship. I have researched existing music videos, artists and products to gain ideas of how to plan and constructed a finished music video, Advert and Digi Pak. Hope you enjoy it.

Construction - Final video, Digi Pak and Advert

Music Video

Digi Pak

                                                                     
                                                                        Advert

                                                                    

Evaluation

http://www.slideshare.net/katie004/evaluation-12681888

Construction - final finished video

http://www.youtube.com/watch?v=KVQC5PB0tF0

Research and Planning - copyright issues

I sent a letter to Taylor Swifts record label as i needed to seek permission for using Taylor Swidt song "if this was a movie".

                                                                      

Below is the contents of my letter                                                             

To whom this may concern,

My name is Katie Owen I am currently studying A2 media. As part of my coursework I am making a music video and hope to create a video for a fictional artist to the Taylor Swift song “if this was a movie”.

For copy right issues, I would like to receive permission from you to use this track for my video, it will be put on You Tube in order to gain feedback this will add to my overall mark.

I hope this is not a problem and I am able to use the song for my video.

Thank you for your time and consideration

Yours sincerely

Construction - First Edit Of Music Video

This is the first edit of my music video i posted it on you tube to recieve feedback and i also asked the class for feedback.

Feedback from youtube viewers:
I recieved feedback from YouTube viewers, givng me pros and cons about my video.
Some viwers said my clips were too fast, this will help me when editing my video as i want it to flow and be easy to watch linking each shot.



Feedback from the class:
After showing my video to the class they said some clips were a bit too fast for the genre of music. I will slightly slow down the pans and zooms to set  the mood of a love narrative. As the song is about a break up and the music is slow the speed of the video and edits need to fit.

Construction - Final Digi Pak

< ----Front Cover


This is my final Digi Pak i have created on photoshop for my artist Emma Jones. The front cover shows a close up of the artist with light  shining on her face. This relates to the Pop genre and that the main character needs to be the focus. The light also links to the sun, something featured in my music video that also shows a main focus on the artist. The Colour scheme, shades of purple and the use of flowers give a girly feel as the target audience are teenage girls. The Font also gives a girly feel as it is curly, a typical stereotype of what girls like from curly font to pink flowers. The "Unbreakable" text is much more structured and relates to what it says unbreakable.



<----  Booklet inside page 1

This is the first page of the inside leaflet for my digi pak. I have made it so it takes aspects of the front cover. This is because i want the whole digi pak to fit and have a flow to it. By adding a lens flare on top of the Emma Jones image it give that sunlight effect and adds slight purple. I also added lyrics from the song i used for my music video, i really like how this can relate to fans as they will read the line and remember the song making them want to listen to it.

<-----Booklet inside page 2

 This second page shows a collection of images that i created to look like Polaroids. This relates to the idea of the artists being the main focus and the need for close ups in the Pop genre. By making the images look like Polaroids it gives a creative style rather than a normal collage.










 
<------ Booklet inside page 3

Page 3 had three images looking in to each other. This draws the viewer in to focus on the artist. Lens flares in the left image make it more interesting and shows the artist shines, this is also show in the "if this was a movie" music video when the sunlight shines on Emma Jones face. By adding the lyrics is reinforces a link between the digi pak and the music video.

<----- Booklet inside page 4





Image 4 is very simple and is the last page of the booklet. By darkening the edges it draws you into the artist and again shows her importance.










<----- Back

This is the back of the digi pak. I have used an image that is similar to a clip in my music video showing Emma Jones on a hill. I slightly blurred the image to make the text stand out as i feel the songs are a very important part of the album and Emma Jones is very passionate about her music.

     <----- Side
This is the side of the digi pak it it very clear and simple. The white on black stands out. this
makes it easy to read when on a store shelf.

<------

This is the background that goes under the CD holder.

Construction - Final Advert

This is my final finished advert to advertise Emma Jones tour.
The advert shows Emma fairly close up with her looking down. Light is shining on the artist to draw the viewer to look at her because she is the main focus. The same font is used for "Emma Jones" as her album to raise awareness and for fans to recognise. I have included an image of the Emma Jones album cover to promote the album and added text saying "in stores now" to make you want to buy the album. I have also added Mia Egan as Emma Jones guest star as she was the artist i used in my AS course work, i also added an image of Mia Egan.This will gain more fans for Emma Jones as Mia is a well known artist. Lastly i added in the bottom right corner text saying "tickets on sale now" and a website to buy the concert tickets this will make viewers buy them straight away to get good seats.

Step by Step of how advert was created:

 I first chose the image of my artist Emma Jones and added more light to the top right corner by clicking filter > render > lens flare. I then added the text to the top, and the middle. In the bottom left corner i placed a black square and put an image of Emma Jones album over it and then added the "in stores now" text.

After this i thought the advert needed more so under the middle piece of text i put an image of Mia Egan over a purple square.
Instead of adding a load of information about venues i wrote "tickets on sale now" and a website, this makes the advert a lot clearer and fans can go to the website to find details on venues, time and prices.

Construction - Final Front Cover

This is my Emma Jones Album cover i have created a girly feel to it as it relates to the target audience of teenage girls. I also used curly font as it is stereotypically they type of text girls like and the Pop genre is very stereotypical and the light shining onto the artist shows she is the main focus something Pop uses a lot by close ups in music videos. 

Step by Step of how i make the cover:

I first made the background purple

I then added clouds my clicking filter > render > clouds

After this i added an image of the artist Emma Jones and made the opacity very low

to made it slighting fade to the background. Flowers where then added and blended using 

the opacity and making it lower. Before finishing i adjusted the light and made it brighter 

over the subject i did this by clicking filter > render > lighting effects.

Research and Planning - Anamatic - Plan for music video

http://www.youtube.com/watch?v=w0KR6LKEE44&context=C4b929ccADvjVQa1PpcFMMb1zjbZtLmg2pLIFhEx6oC1YjpZ6lhEk=
As part of planning my music video i created an anamatic to give me an idea of what my music video would look like and if it worked. I drew quick drawings of my ideas and used movie maker to edit them together. I found it quite hard to put my idea on paper and although i have an idea of what my video will look like i think i will find it much easier to film each section from my ideas in my head rather than from this anamatic, but this is a rough idea of what my music video will look like. By planning it will make me prepared for when I'm filming and if i take the drawings with me i can refer to them to make sure i have each section for the video.

Research and planninf - Lyric Deconstruction

I have deconstructed the lyrics from the song i am creating a music video for. By writing what comes to mind for a music video when reading the lyrics it has helped me to plan my music video. I have gained a lot of ideas for the video and how i can use inspiration from Taylor swifts music videos on showing the loss of someone you love.

Research and planning - Audience Profile

This mood board is showing the audience that artists Emma Jones would most likely appeal to. The mood board shows the likes of a typical teenage girl for example watching tv shows such as Xfactor and Britians got talent and listening to music something that Emma Jones' audience love as they have passion for music. Common teenage likes such as going shopping with friends, having a pizza and a movies and gossiping about boys, this all relates to the targeted audience as Emma Jones was once that girl that had a passion for music, never gave up, loves her friends and was a typical teenager. I think it is good that an artist can relate to their audience as it gives a connection between fans and the artist.

Research and planning - Pitch Board

This is my pitch board showing my idea of the surroundings, location and mise en scene for my music video. The board creates a love feel that is typical of a pop music video. The use of flowers and sunshine is featured a lot in the pop genre and in artists music videos such a Taylor Swift, she creates a girly love and romance feel to her videos and i feel this will really work in my music video as the artist i have created relates to teenage girls who fantasise about fairytale love. The woods represents lost and links to the music video and it is about a break up. Walking in a big field and swinging alone on a swing shows the idea of thinking and wondering, this also relates to a break up as it gives you time to think and the idea of wonder shows the what if side and how you want the person back who you have broken up with.

Research and planning - Directors Pitch

1. Ideas for the video - concept: My idea for my own music video is to produce a stereotypical Pop video that relate to many artists videos such as Taylor Swift and Colbie Calliat. This is because i believe that this way really works to attract the correct audience (Teenage Girls). By using a boy and a girl to create a love feeling in the video will help show that teenage heart break and how people miss what they had, this can be done by using flash backs of a girl and boy together holding hands and laughing, then showing a girl on her own looking sad and the lyrics can relate to her. Locations such as a field or a park would be ideal for the music video as teenages tend to hang around in the park or on a field and the audience will relate to this as it may bring back a memory of there first love or crush. This location also relates to many pop videos such as Taylor Swift - back to december music video and many of her other music videos.

2. Intertextual references - I can use intertextual references by reminding the audience of a memory such as their first crush or other music videos such as Taylor Swift - back to december when it shows memories that taylor has.

3. Locations / Special features needed: The location for the music video will be in a field and by a llake. Speacial features need are editing such as filters fades, a sunny day will be needed as i want to catch the sun on the artits face as she is the main focus and also so i can film zooming into the sun.

Contact sheet - Images

From all my research on websites, adverts and front covers i have decided to create an advert rather than a website this is because my artists Emma Jones is a new artist and needs to be noticed, by creating an advert it will raise awareness to potential fans. Instead of a website i will create a facebook page that will show information about my artist and will be a way for fans to connect to Emma. I will also create a front cover of Emma's Album and a Digi pack.

Potential images to be used for Advert, Album cover and Digi pack:

Image For Advert

Research and planning - Advert Analysis- Taylor Swift

This is an advert for a new film called The Hunger Games. The civil wars is a single by Taylor and is featured in the movie This advert advertises the film whilst advertising the single, it does this in the text by saying "Taylor Swift featuring the civil wars" and by being in the same text as the title "The Hunger Games" and relates the two together. By relating the two it gives Taylor a opportunity to gain more fans who wouldn't normally listen to Taylor but by it being in a new film they like it will make them more interested. The advert also says "Exclusive single" This makes the audience want to buy the single as it is exclusive and they could be one of the first to purchase it, the advert gives the audience a chance to buy the single by adding an iTunes link that will take them straight to buy the single.

Research and planning - Mock up website

This is my mock up Website homepage. I wanted the background of the website to be very girly and have a fantasy look , this is because the target audience for my artist is teenage girls between the age of 13-16 and alot of teenage girls fantasize about life and love and the background will relate to the fans. The background also relates to my artist as she is very girly and has had many dreams growing up. The layout of the home page is very similar to Taylor Swifts website as i think this layout is very clear and effective, by having an image of he artist and their name and also "welcome to my website" it maked the viewer feel the artist is talkng to them and fans feel closer to the artist. The image is used shows a shy side to my artist as many teenage girls are shy and hide behind things, the artist relates to this as she hides behind her music and her music really expresses her and her feelings.

Step by Step - How i made the website

I first found an image that i wanted to be used for the background of the website, i then opened this in photoshop.

I added text at the top of the image, this is the tool bar that gives a link to related pages.

To make the tool bar stand out i pasted a rectangle on top of the text by using the shape tool.

I then added an image of mt artist and lowered the opacity to make the image blend into the background image.


To finish off the home page i added the artist name "Emma Jones" and "welcome to my website" by using the text tool.

Research and planning - website analysis

http://www.colbiecaillat.com/


This is the first page when entering the website it is showing Colbie's new single and advertises it to buy on iTunes, This very clever as it gives awareness of Colbie as an artist and is a good use of advertising as many people visiting the site will automatically click on the video and listen to Colbie's single and it may make them buy the single.
At the bottom of the page there is "enter website" written in the right hand corner and then. links to social networking sites such as "twitter" and also to "you tube", This is a good way of giving the viewer options to different areas of finding out about Colbie.

Once clicking on enter website you go straight to the home page.

This is the home page. it is clearly structured and has a subtle colour scheme of blue, yellow, white and pink. The use of colour sujests the artist is calm and has a fun and cool personality or style of music. Colbie Caillat is in big font in the top left corner this attracts your attention. The home page has a section to advertise for example here is an advert for a concert Colbie is in, this is a good way to give awareness about Colbie and fans and new fans can find out the latest news and places she will be performing.

The home page also give fans a chance to subscribe to the Colbie Caillat mailing list, this brings fans close to the artist and gives them a chance to ask questions and find out about Colbie.


The website has a tool bar that shows all the pages you can access, for example store. The store page is where the public can buy merchendice and products colbie has helped design, this give fans an opertunity to support Colbie and advertise and build awareness.

The home page provides Colbie's latest tweets something bringing her and fans close together.

Research and planning - Finished Mock Up Album Cover

This is my mock album cover for Emma Jones. I decided to use an image that focused on the artist and by having light on her face it shows she is the main focus. The Pop genre focuses on the artist alot so this really works. I like how the background makes the artist stand out but i feel in the Pop genre it needs to have more colour. When making my final front cover and digi pak i will use the same effect of light on the artists face from studio lighting and effects in photoshop. I wil also create a girly feel to them by adding colour.

Mock up album cover- step by step

To create this mock up album cover i used photoshop. First i decided what image i wanted on the front of the album. I picked an image of my artist. It is a side shot and close up of her face with light shining through. I then cropped the image to the correct size by using the cropping tool.

I then added text in the top right corner this shows the artist name" Emma Jones" and then the
album name "unbreakable" underneath in smaller font.

Research and planning - Emma Jones Biography

Hey, I’m Emma. I am 19 years old and have finally moved into my own space, something I never thought would happen. I love music nearly as much as I love my family and very inspired by the world around me, this comes through in my music. The future is one of the main things I fantasize about every day and like every teenage girl love is one of my favourite fantasies. Everyone should have and find love and my music is inspired by my parents love for each other and that everyone can and will find love.
I grew up in Surrey and now live on London, I had always felt I’d be in Surrey forever but now my dreams are becoming reality and my singing career is growing I am able to place my once dream of a life into something real, I am super excited about this.
I was quite shy at school and kept myself to myself, all I thought about was music and my mum was like my best friend and still is. Like a normal teenager I went through the same high school troubles, being bullied for not fitting in and the embarrassment of being rejected by my first crush.
For the last year I have been moving into my own apartment, writing and recording my first album “unbreakable”. I write down and try to express how I feel through my music and inspire teenagers to believe there is so much more to life than high school.
Thank you for reading this you are a true fan I hope you love my new album as much as I do and It inspires you to exceed in life.

This is the facebook page i created for Emma Jones it shows her biography and gives fans a chance to get to know the real Emma Jones.