Monday 6 February 2012

Research and planning - website analysis

http://www.colbiecaillat.com/


This is the first page when entering the website it is showing Colbie's new single and advertises it to buy on iTunes, This very clever as it gives awareness of Colbie as an artist and is a good use of advertising as many people visiting the site will automatically click on the video and listen to Colbie's single and it may make them buy the single.
At the bottom of the page there is "enter website" written in the right hand corner and then. links to social networking sites such as "twitter" and also to "you tube", This is a good way of giving the viewer options to different areas of finding out about Colbie.

Once clicking on enter website you go straight to the home page.

This is the home page. it is clearly structured and has a subtle colour scheme of blue, yellow, white and pink. The use of colour sujests the artist is calm and has a fun and cool personality or style of music. Colbie Caillat is in big font in the top left corner this attracts your attention. The home page has a section to advertise for example here is an advert for a concert Colbie is in, this is a good way to give awareness about Colbie and fans and new fans can find out the latest news and places she will be performing.

The home page also give fans a chance to subscribe to the Colbie Caillat mailing list, this brings fans close to the artist and gives them a chance to ask questions and find out about Colbie.


The website has a tool bar that shows all the pages you can access, for example store. The store page is where the public can buy merchendice and products colbie has helped design, this give fans an opertunity to support Colbie and advertise and build awareness.

The home page provides Colbie's latest tweets something bringing her and fans close together.

No comments:

Post a Comment